"There is somebody to talk the solutions through. "If we have problems we can't fix ourselves, there is help," says Fischer. While it doesn't rely on Irdeto for tech solutions, the newfound scale and accompanying resources have helped bolster security. "They don't talk it's not like the movie industry where they have clear figures if a is pirated."Īcquired in January by digital platform security firm Irdeto, Denuvo has essentially grown from a company of 45 people to over 1,000. "The effects are, but you don't see it really," says Fischer. While there is no clear data to paint a picture on what scale piracy affects the industry, Denuvo argues that its anti-tamper technology protects early game sales, and can help secure the future of a property as a result. For them it's really sport and they are idolised." While some developers and publishers take a laissez faire attitude, others seek to protect early sales, which in turn fuels a piracy counter-culture intent on releasing game cracks.Īs Elmar Fischer, sales director at anti-piracy company Denuvo, told during Gamescom this year: "It's a competition. The rise of DRM with platforms like Steam, Origin, and uPlay has been met with consumer backlash, and even DRM-free competitors like GOG.com. Piracy in the games industry is a contentious issue.
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